I’m Anita Larkin. I turn brand direction into finished, developer-ready product — brand identity, design systems, and responsive sites your developers build straight from. For studios that need a senior pair of hands, and companies that want one designer from concept to launch.
When a project needs more than your team can take on, I plug in as senior production design — extending your direction across every page and breakpoint, built as a reusable component system with motion, and handed back dev-ready. Documented handoff, a readiness checklist your engineers build from without a single “what did you mean here,” and none of the ramp-up. White-label, in your client’s brand.
I build brands that are ready to go live — not just a logo and a moodboard, but the full identity and the finished, responsive website design your developers build straight from. Thirty years of craft, a system your team can extend, and a handoff so clean the build just happens.
It’s the difference between “here’s a Figma link” and “your developers can build this, correctly, the first time.” Every engagement ends with one — plus a pre-handoff readiness checklist we clear before it ships.
My work spans brand identity, illustration, and vector art through to UX and web design — the craft of a well-drawn mark and the discipline of a well-structured interface come from the same place.
Over the last 30 years or so, I've designed inside large corporations, where much of the work stays internal. This site focuses on the projects I can show — independent and freelance work where the outcome is public. A fuller professional history lives on my LinkedIn.
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